Tuesday 1 May 2012

Waitrose Packaging


In 2005 Lewis Moberly created this new packaging for Waitrose for a re-launch of its rage of specialist pre-packed cheese and the resluts are simple, sophisticated and appetizing. The packaging is of course still modern today. Lewis Moberly are also responsible for the following Waitrose herbs packaging. The type is designed so perfect to fit in with the small packaging the herbs are in, I love the different phrases on each individual herb like they have different personalities. 


My favourite and often award-winning food and drink packaging designs were and still are from the supermarket chain Waitrose in the UK. They always push the boat out for their packaging and it was always grabbing your attention and yet at the same time, simple and pleasing to the eye. Design companies that worked in the past on the Waitrose packaging included Lewis Moberly, Turner Duckworth, Bhavesh Chauhan, Swissmiss, Studio 176 to name but a few.
In 2005 Lewis Moberly created this new packaging for Waitrose for a re-launch of its rage of specialist pre-packed cheese and the resluts are simple, sophisticated and appetizing. The packaging is of course still modern today. Lewis Moberly are also responsible for the following Waitrose herbs packaging.

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