One of my personal projects I did last year at university, it was a brief that we had to write ourselves, as I am very interested in cars my brief was to design a promotion pack for the first electric powered super car by Audi called the e-tron. However this car was still a hybrid prototype so this pack explains the mechanics of the car. Nowadays it is important to have an environmentally friendly car, I used pure white for the packaging and promotional booklet to emphasize the mechanic purity of the Audi e-tron.
Thursday 10 November 2011
Wednesday 9 November 2011
Promotion posters and leaflets for 'Twisted Logic'.
These are a set of promotion posters and leaflets for a club night in Newcastle called 'Twisted Logic'. It is renowned for its music which is mainly Deep House and Progressive Techno. I took the words twisted logic and developed a concept combining illusions with DJ equipment. I wanted the posters to be multifunctional so I designed them to be seen in daylight and at night-time. I used a UV ink for the design of the DJ equipment on every poster so they could be seen in a club environment.
Zeppelin book project
Some pictures of a book project I did at university about the Hindenburg LZ-129 Airship, we wanted to capture the structure of the airship within the book as well as the factual information, so we used a silver foil screen print technique.
Rebranding of 'The Body Shop' packaging. (D&AD 2011 brief)
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