Audi e-tron Launch pack.

One of my personal projects I did last year at university, it was a brief that we had to write ourselves, as I am very interested in cars my brief was to design a promotion pack for the first electric powered super car by Audi called the e-tron. However this car was still a hybrid prototype so this pack explains the mechanics of the car. Nowadays it is important to have an environmentally friendly car, I used pure white for the packaging and promotional booklet to emphasize the mechanic purity of the Audi e-tron.

Promotion posters and leaflets for 'Twisted Logic'.

These are a set of promotion posters and leaflets for a club night in Newcastle called 'Twisted Logic'. It is renowned for its music which is mainly Deep House and Progressive Techno. I took the words twisted logic and developed a concept combining illusions with DJ equipment. I wanted the posters to be multifunctional so I designed them to be seen in daylight and at night-time. I used a UV ink for the design of the DJ equipment on every poster so they could be seen in a club environment.

Zeppelin book project

Some pictures of a book project I did at university about the Hindenburg LZ-129 Airship, we wanted to capture the structure of the airship within the book as well as the factual information, so we used a silver foil screen print technique. 

Rebranding of 'The Body Shop' packaging. (D&AD 2011 brief)

This was one of my favorite projects that I did in my last year of university, it was a collaborative effort with two other friends of mine, Iain Thompson and Ant Tran. Its was a D&AD brief set earlier this year and we chose the rebranding of The Body Shop packaging. We had to combine the company values into the packaging design which seemed to be a bit harder than we had thought. Gradually we came up with our 'Real' concept which could explain each of the company values and we used letterpress techniques to make the typeface look soft and more natural. We wanted the customer to have a memorable experience with the packaging so we designed a front and back design with a rip element included, making the customer more involved with the product and also added a recycle element which came into The Body Shop company values.